Though Valentine’s Day can be an exciting day filled with gifts and heart-shaped candy, the Nebraska Humane Society (NHS) has acknowledged that it’s not such a happy occasion for some.
“Dump your ex…again!” read their website page explaining an initiative that is offering animal lovers to have their ex’s name printed on the bottom of a litter box in exchange for a donation.
“For a $15 donation, we’ll write the name of your ex on one of our litter boxes and our cats will proceed to, y’know, do their business accordingly,” the website said.
Steven Elonich, digital marketing manager for NHS told Newsweek that so far the organization has received 180 donations through the campaign totaling $3,000.
He said last year their Valentine’s Day campaign involved hanging hearts around the kennel around this time of the year though this year decided to try something else. Donations to take part in the litter box fundraiser will be accepted until February, 13.
The NHS is not the first or only animal organization to offer this special service, in fact, the Lexington Humane Society in Kentucky offered the service last year and in 2022 it’s back by “poopular” demand, according to a post on their Facebook page.
Lexington Humane Society’s director of community engagement Meghan Hawkins told Newsweek that last year the campaign raised about $2,000 for the organization and this year has raised $1,000. They will be accepting donations through February 15.
Animal shelters are not the only organizations offering special ways to “honor” an ex.
Topo Chico Hard Seltzer announced that they too are offering a way to send a particular message to an ex. On their website, the brand said that for $2.14, plus shipping, they will send a cactus to a past or present loved one.
“Sometimes, love can be prickly. Just ask your Ex [or anyone for that matter]. Better yet, why not show them with a Prickly Valentine,” the website read.
In exchange for the order, purchasers in some states will be eligible for 50 percent off a 12-pack of the hard beverage.
An infamous option that has been offered in years past is zoos allowing cockroaches to be named after a special or not-so-special someone. The option is offered at zoos across the country from the Bronx Zoo in New York City to the “Cry me a Roach” fundraiser at the San Antonio Zoo in Texas where people can pick a roach, rodent or veggie to name in exchange for a donation. The zoo will then feed them to the animals, which will be caught on camera and shared with the donor, according to the zoo’s website.
Across the pond in the U.K., waste collection company BusinessWaste.co.uk is offering the public the opportunity to print their “piece of trash” ex’s name on a trash bin.
The company’s website offers a quick form to fill out which will then be drawn from at random after Valentine’s Day to pick the names that will be featured.
Newsweek contacted Molson Coors Beverage Company for comment.